Retail & Wholesaler Logo, Designed by Infinity Logo Design

Retail is one of the lucrative businesses, facing a frequent marketing & competitors challenges. To beat these challenges, it is essential for a retailer to get a professional logo design that could build a strong brand identity. Infinity Logo Design has created an exceptional logo for Everything Is In Stock that is testament to the high quality logo designs created by Infinity Logo Design industry specific logo designers. The logo is a blend of illustration and typographic logo design. With the use of first alphabet ‘E’, designers created an illustration of a trolley that depicts the business genre. The typography of the logo is in italic style that denotes the fast retail services delivered by Everything Is In Stock. 

Colors play a vital role to create a professional & attention grabbing logo design. The logo designer selected aesthetic colors orange and brown.  The color orange has the powerful energy that symbolizes attraction whereas brown is a professional color that represents excellence & credibility. Both colors are giving much needed attention to the logo design. 

The brilliant use of typography, color and creative illustration has resulted in a successful logo design for a retail brand. The logo has also fetched positive infinity reviews. 

Designers at Infinity Logo Design have an in-depth knowledge of retail industry and sound experience of retail logo designing. Infinity Logo Design has designed thousands of successful & unique logos that helped its clients to develop a strong brand identity. You can explore Infinity Logo Design Portfolio to have an idea about the high quality logo designs created by its industry specific logo designers.

The Logo Design Process from Start to Finish

A logo is an important aspect of the company’s corporate brand identity. Its colours, fonts, shapes and images define a business philosophy. A logo is the centrepiece of any brand and an effective, professional logo creates a lasting impression on the customers’ mind. An appropriate logo design makes the customers recognize the company immediately. It inspires the elements of trust, admiration, respect and an implied superiority.

A great logo is distinctive, unique, simple, and easily identifiable and is able to convey the business message effectively. It builds brand equity and recognition over the passage of time, yet it looks fresh for a very long time.

To design an appropriate logo, designers follow a proper process, which is described below.

1. Design Brief

In this step, the designer conducts a questionnaire or a brief interview with the client to find out about their business, requirements and preferences. Once the client provides the information about their requirements, the designer has almost all the information they need to start on the logo design.

2. Research
In the research step, the designer performs thorough research on the client’s industry, their business and its history. They look at the client’s competitors logos and other popular logos in the industry.

3. Reference
Next, the designer also conducts research into the successful logo designs, current styles and trends that may be relevant to the client’s design brief. Research is an important step in the logo design process as it helps to come up with an original and distinctive design that sets a business apart from its competitors.

4. Sketching
In this step, the designer actually starts working on the client’s design. Design concepts are developed as per the brief and results of research. This is when the designer brainstorms, sketches the ideas, uses their creativity and skill with the designs.

5. Reflection
The sketches made in the previous step take their form in this step. The designer chooses the best designs, generates them on the computer and further develops them. Different fonts, typefaces, colours, styles and layouts are experimented and initial concepts are generated.

6. Client’s Feedback & Approval
Once the initial concepts are created, they are sent to client for the feedback. Based on the client’s feedback and preferences, the chosen design is amended and improved. The design is revised until the customer is happy with it.

7. Delivery
The final logo designs are delivered to client in the file formats they require e.g. EPS, JPG, PNG and TIFF formats.

Web designs that increase customer retention

For an interactive user-experience, a website should possess multiple metrics such as quality content, relevant and adequate information and an outstanding design. Here are some important elements that enhance the overall look and feel of a website:

An outstanding logo: The first thing that any user will notice as the page loads is the website logo. So it’s important that the logo should be clear, visible and have a strong tagline just below it. The best place for the logo on a website is the top left corner of a website. Website logos in the centre of the page are not as effective as those on the top left. 

Plain Header: The top right portion of the website should be spacious and should have important information such as the website phone number, contact options, etc. 

Clear navigation: Navigation is one of the most important elements of a website. It allows the user to easily visit different pages of the website. If the navigation of the website is complex, it will become difficult for any user to browse their desired pages and they may even close the website. Hence it is very essential that the website should be designed to provide a clear distinction between different navigation tabs. 

Consistent design: Consistency is one of the key elements of a high-quality website.  A sudden change in design disengages the user and may confuse them. Therefore the website design and colour should ideally maintain the same theme throughout.

Simple yet creative design: A website design, if simple yet creative, can draw a million eyes.  A cluttered, colour-rich website serves to only confuse and baffle the visitor as they do not exactly know where to focus. No wonder, some of the most visited websites have a simple yet effective design. 

Use of images: Try not to use many images. This will make the website very heavy and will not load quickly. 

Text format: The font used on the website should be clear and readable. Avoid using too many different colours in font and headings. Keeping the website font consistent helps to give it a balanced look.

How to choose a designer for your logo

With thousands of design agencies and graphic designers available, it is hard to choose the right designer or design agency for your business logo. Here are a few tips that could help you out.

1.    Experience

Check out how long they have been working. See the previous design projects in the portfolio section and they will provide you a good idea of the skill set they have and the quality of design you can expect. A strong portfolio is often the best indicator of the quality of designs that your chosen designer or design agency provides.

Why is Good Website Navigation Important?

Thanks to the internet, mass amounts of information related to virtually any topic is now available at the mere push of a button. Even if we want to cross-analyze a company’s product or services in terms of their benefits, our first stop is on the company’s website. Consequently, we become impatient if a website becomes hard to figure out – if the links are not obvious, we click away, never to return. 

Website navigation is really important as it determines the effectiveness of a website. Good website navigation makes a website user-friendly and also makes sense to the user. Creativity aside, the basic navigational layout for each website is pretty similar. However, when designing the navigational elements of a website, web designers must keep in mind two things: