Questions to ask while designing your Brand Logo

 

Great logos must make a long-lasting impression. They should also be recognizable in a blink. All the big companies have brand logos which are distinctive, iconic, memorable, and stand the test of the time. They immediately identify the brand itself, and drive customer interests and sales. We all have seen and known great logos but what we don’t know is that all great logos are not that trouble-free to create. From concept to choosing colors there is a lot to imitate on when it comes to boiling your brand down to a single emblem. Your brand logo is the fastest way of communication known to customers, so it is very important to get it right the first time. 

Here are some vital questions to ask whilst designing your company’s logo. In addition to further understanding, the work and logos of Infinity logo designs will be discussed concerning each and every question raised below:

Q1: What types of logos are there?

Logos are generally divided in to four categories:

Letterform: consists of single letter e.g. Unilever, Honda etc.

Abstract: abstract logos are like abstract art. The biggest brand to pull it off famously is Nike.

Pictorial: consists of illustration symbols e.g. twitter, starbucks etc.

Wordmarks: consists of multi letter abbreviations and freestanding words e.g. CNN, IBM etc.

Infinity logo design agency has created many different logos for lot of different industry clients ranging from food and beverages to education, from daily deal sites to photography. 

Q2: What type of logo best suits your brand?

Unfortunately, there is no correct answer to this question. The suitability of the logo mainly on the name of your company and the services or products you provide. However, it is in general suitable to use wordmark logo type if you have a short company name. But if you decide to use an abstract logo make sure it mirrors the persona of your brand. Infinity Logo designers have designed range of abstract logos for their clients. Have a look. 

Q3: What key business points my logo should demonstrate?

Your logo should provide an abrupt sense of what your company is about right from the start. So that when your consumers look at it they should get a real feel about your brand persona and image. The best example is of Amazon, the arrow points from “A” to “Z”, which illustrates that Amazon provides everything and anything. Infinity logo designers carefully consider all the needs of the prospective clients their work demonstrated extreme perfection and professionalism. The image below is one of their many creations.

 

Q4: what colors will be suitable to use?

Choosing the right color for your brand can be extremely tricky but the trick is to not to use the color your competitors use. Also, considering the color psychology is extremely important as each color evokes different feelings and reactions. The comprehensive designing services by infinity logo designers carefully assess color scheming according to the needs of the clients. Below is an example of their work. 

 

Q5: What fonts should be used?  

Fonts are like colors they inspire different emotions. For example, bold fonts represent strength, honorability, justice etc. Designers at infinity logo designing services have designed many of the logo which consists of carefully selected typography and fonts to portray their client’ brands personality. 

Q6: Whether to hire a logo designer or not?

Even if you are have a decent creative designer or even if you are on a low budget it is recommended that you should leave logo designing to professional logo designers who have the necessary skills needed for a professionally made logo. And as far as cost is concerned there are many good logo designers available in the market that provides quality services on low rates. Infinity logo designers offer a broad range of logo designing services according to your pocket. Their clientele comes from many different industries.