We have all gone through the
discussions within the design community which dismiss the role of “beauty” in visual interfaces, strictly
insisting the web and logo designers to stick
to the base of their choices of branding choice matters or to basic design
ideology. Deep into the debate is an understanding of the influential role
aesthetics play in determining how users distinguish, feel and retort. Consider how the term ‘eye candy’ suggests
that visual design is indispensable. Our language constraints visual designs to
plain styling and annihilate aesthetics and usability, as if they are diverse
considerations. Nevertheless, if
we transfer the tête-à-tête away from graphical rudiments and in its place
focus on aesthetics, or “the discipline of how things are identified via the
senses,” we discover that this difference between how something looks and how
it functions is fairly artificial.
Why Aesthetics?
For beginners, aesthetics is
concerned with everything that appeals to the right mind. It just does not
include what we see, but also what we hear, smell, feel and taste. In a
nutshell, it is everything we perceive and interpret in this world. Professional
designers at Infinity Logo Design
believe, it is essential to consider every stimulus that might be dominating
interactions. Perhaps more notably, “aesthetics
examines our affective domain response to an
object or phenomenon” (according to Wikipedia). The respective statement elaborates that
aesthetics is merely not about the merit of web buttons or their visual effects
but also about hoe users respond to those element.
Cognition and Aesthetics
The process of knowing is called
cognition. We learn to understand the surroundings around us based on patterns
and experiences; what message does this color transmits? What happens if I push
that? Etc. As cognitive science investigates how people know things whereas
aesthetics play a crucial role in cognitive processing. Illustrated in the
example below which one of these is clearly a button? And why?
Aesthetics communicate
functionality. The button on the right resembles a physical button. The
gradient shading and the beveled edges removes all doubts about its function. In the above case, these are distinctiveness of affordance, which is an aspect of design that helps a user to ascertain
how they might interact with an object. Similarly, there is a reason that good
confirmation screens have tick mark likely to be of green color: green is good.
Yellow involves thinking. Red is bad and dangerous. While designing, it is
mandatory to consider how the brain interprets different colors and their
meaning, shading etc. in the illustration below, the visual language of
conflicts with the purpose of the message.
There’s
much more to aesthetics than just addressing function and more to styling than
simple delight.
Affect
and Aesthetics
The
mention of affect adheres to feelings
and emotions- not simply about the “how I feel about the certain brand”,
attitude and emotions, but concerning the ways in which they dominate apparent
and actual usability. Let’s look the first example with a little change:
Both
of the above buttons are obviously buttons. Nothing seems to be wrong with both
the buttons, however, research on attention, persuasion, happiness, learning
and choice propose that the more attractive the button is the more likely it is
to be used by most users.
Product
persona dominates user perceptions. It is as simply defined as how quickly we
build our perception about some who dress or present themselves. Similarly, the
user interface design decisions also affect the perceived personality of the
applications and the website on the whole. Hence, aesthetics are as necessary
as the functionality or usability of a website.
Such combination of usability and aesthetics can be easily seen in the
portfolio of infinity logo design agency to inquire more about their work contact them on 1-866-964-5646.
Infinity Logo design have risen at a very rapid speed in the industry of logo
and website designing. Infinity Logo design reviews is another testimony of
their brilliant services in the industry.
