How to choose a designer for your logo

With thousands of design agencies and graphic designers available, it is hard to choose the right designer or design agency for your business logo. Here are a few tips that could help you out.

1.    Experience

Check out how long they have been working. See the previous design projects in the portfolio section and they will provide you a good idea of the skill set they have and the quality of design you can expect. A strong portfolio is often the best indicator of the quality of designs that your chosen designer or design agency provides.

2.    Customers’ Testimonials

Have they got positive testimonials from their previous clients? Check out the testimonials and confirm their validity by looking for the web address of the company or contacting the company listed in the testimonial section. It can prove that the companies listed in the testimonial sections are real and they have got their logo designs from the designer/design firm you are looking for.

3.    Logo Design Process

The design firm you have chosen should have a defined, quick and easy logo design process. Will they provide you different options to choose from? How will they take care of your requirements and preferences? What about the color options? Will your feedback be given importance?
Check out each and every aspect of the logo design process before making any decision.

4.    Awards Won?

Does your chosen designer have won any awards for their work? Is their work published in books or magazines? Are they recognized in the industry? How is their reputation?

5.    Cost of Logo Design

How much are they charging you for your logo design? The design fee should not be too high or too low. Check out the general pricing trend for logo design fee in the industry and then choose a designer/design firm offering the most cost-effective rates.

6.    Customer Service

Is the company responding to your emails promptly? Do they sound professional when you talk to them over the phone? Are they offering after-sales service?   A good designer or design firm should provide you excellent customer service from the beginning till the end.

7.    Business Professionalism

It is easy to check out if your chosen designer or design firm appears to be professional. Check out their website. Talk to them over the phone or, if possible, arrange a meeting with them. Before trusting them for the most vital element of your business brand, make sure that they are dependable, professional, provide attention to detail and have strong communication and time management skills.