In argument of Eye Candy - Infinity Logo Design

We have all gone through the discussions within the design community which dismiss the role of “beauty” in visual interfaces, strictly insisting the web and logo designers to stick to the base of their choices of branding choice matters or to basic design ideology. Deep into the debate is an understanding of the influential role aesthetics play in determining how users distinguish, feel and retort.   Consider how the term ‘eye candy’ suggests that visual design is indispensable. Our language constraints visual designs to plain styling and annihilate aesthetics and usability, as if they are diverse considerations. Nevertheless, if we transfer the tête-à-tête away from graphical rudiments and in its place focus on aesthetics, or “the discipline of how things are identified via the senses,” we discover that this difference between how something looks and how it functions is fairly artificial.  

Why Aesthetics?

For beginners, aesthetics is concerned with everything that appeals to the right mind. It just does not include what we see, but also what we hear, smell, feel and taste. In a nutshell, it is everything we perceive and interpret in this world. Professional designers at Infinity Logo Design believe, it is essential to consider every stimulus that might be dominating interactions. Perhaps more notably, “aesthetics examines our affective domain response to an object or phenomenon” (according to Wikipedia). The respective statement elaborates that aesthetics is merely not about the merit of web buttons or their visual effects but also about hoe users respond to those element.

Cognition and Aesthetics

The process of knowing is called cognition. We learn to understand the surroundings around us based on patterns and experiences; what message does this color transmits? What happens if I push that? Etc. As cognitive science investigates how people know things whereas aesthetics play a crucial role in cognitive processing. Illustrated in the example below which one of these is clearly a button? And why?

Aesthetics communicate functionality. The button on the right resembles a physical button. The gradient shading and the beveled edges removes all doubts about its function. In the above case, these are distinctiveness of affordance, which is an aspect of design that helps a user to ascertain how they might interact with an object. Similarly, there is a reason that good confirmation screens have tick mark likely to be of green color: green is good. Yellow involves thinking. Red is bad and dangerous. While designing, it is mandatory to consider how the brain interprets different colors and their meaning, shading etc. in the illustration below, the visual language of conflicts with the purpose of the message.

There’s much more to aesthetics than just addressing function and more to styling than simple delight.

Affect and Aesthetics

The mention of affect adheres to feelings and emotions- not simply about the “how I feel about the certain brand”, attitude and emotions, but concerning the ways in which they dominate apparent and actual usability. Let’s look the first example with a little change:

Both of the above buttons are obviously buttons. Nothing seems to be wrong with both the buttons, however, research on attention, persuasion, happiness, learning and choice propose that the more attractive the button is the more likely it is to be used by most users.

Product persona dominates user perceptions. It is as simply defined as how quickly we build our perception about some who dress or present themselves. Similarly, the user interface design decisions also affect the perceived personality of the applications and the website on the whole. Hence, aesthetics are as necessary as the functionality or usability of a website.  Such combination of usability and aesthetics can be easily seen in the portfolio of infinity logo design agency to inquire more about their work contact them on 1-866-964-5646. Infinity Logo design have risen at a very rapid speed in the industry of logo and website designing. Infinity Logo design reviews is another testimony of their brilliant services in the industry.