Saturday, December 22, 2012

How to choose a designer for your logo

With thousands of design agencies and graphic designers available, it is hard to choose the right designer or design agency for your business logo. Here are a few tips that could help you out.

1.    Experience

Check out how long they have been working. See the previous design projects in the portfolio section and they will provide you a good idea of the skill set they have and the quality of design you can expect. A strong portfolio is often the best indicator of the quality of designs that your chosen designer or design agency provides.

Tuesday, December 18, 2012

Why is Good Website Navigation Important?



Thanks to the internet, mass amounts of information related to virtually any topic is now available at the mere push of a button. Even if we want to cross-analyze a company’s product or services in terms of their benefits, our first stop is on the company’s website. Consequently, we become impatient if a website becomes hard to figure out – if the links are not obvious, we click away, never to return. 

Website navigation is really important as it determines the effectiveness of a website. Good website navigation makes a website user-friendly and also makes sense to the user. Creativity aside, the basic navigational layout for each website is pretty similar. However, when designing the navigational elements of a website, web designers must keep in mind two things: